Beautyberry
Callicarpa americana
Family: Lamiaceae (Mint family)Native: Southeastern United StatesIdentified: Nov 8, 2025
The American Beautyberry is a deciduous shrub known for its striking clusters of metallic-purple berries that cling to the stems in the fall and winter after the leaves have dropped. The leaves are typically bright green, turning yellowish in autumn.
Learn more about Beautyberry in the encyclopedia →Care instructions
This plant is relatively low maintenance. It thrives in full sun to partial shade and prefers well-drained soil. It is drought-tolerant once established. Pruning can be done in late winter or early spring to maintain shape and encourage more berry production. It is hardy in USDA zones 6-10.